NEW STUDY! Cartoon Characters Can Help Kids Choose Fruits & Veggies

Researchers at the University of Bari Adlo Moro in Italy found that 5- and 6-year-olds choose healthy foods like kiwis, carrots and tomatoes over their usual name-brand snacks if the healthy items had a sticker featuring their favorite cartoon character. Even kids who had never tried or straight-up disliked the healthier options were still swayed by the sticker. “The findings show that characters deeply influenced children’s choices in favor of healthy food,” wrote the authors, who said the results “can represent an incisive marketing tool to increase children’s appreciation of fruit and vegetables.”

 

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